With over two decades of expertise working in design and art direction, I take joy at creating compelling and original stories – across every platform and medium.
I have worked with some of the world's biggest publishing brands within fashion, lifestyle, sports and music - and latterly technology, launching the futurists-bible WIRED in Europe. I am currently Global Creative Director at Soho House & Co working across brand and partnerships in every region.
I’m experienced in growing and supporting brands from conception, through launch - to be profitable, respected and influential. My teams have been instrumental in shaping outputs in every vertical of these fast evolving business’s - I’ve been proud to take a holistic approach to supporting both brand and output - while innovating with an energetic, flexible can-do ‘start-up’ mentality often in global organisations.
I’m extremely proud of digital innovation and experimentation in the digital space - previously winning the DMA award with WIRED for three years, including DMA cover of the year.
My leadership experience encompasses overseeing diverse multi-disciplinary teams (both in-house and external), ranging from pure design and art direction to web and app development, video / sound design and live and streamed experiences - within both brand and editorial settings.
I aim to guide and mentor my passionate and talented team with empathy and respect, leading by example with an enthusiastic hands-on approach. This team-building excellence was recognised with two consecutive BSME Art Team of the year awards.
My mission is to ‘always innovate’, maintaining and delivering brand consistency and a world-class standard in visual execution, supporting the business, while constantly pushing forward creatively. I’m proud to have had this recognised with wins such as Consumer Art Director of the year by the BSME four times, and with being awarded PPA Designer of the year twice.
PALMARÉS :
BSME Art Director of the Year 2020
BSME Art Director of the Year 2019
BSME Art Team of the Year: 2018
PPA Designer of the Year 2017 & 2010
BSME Art Team of the Year: 2017
D&AD Pencil - The Ride Journal: 2016
DMA Digital Cover of the Year: 2015
BSME Art Director of the Year: 2013
DMA Digital Magazine of the Year: 2015, 2014 & 2012
PPA Consumer Media Brand of the Year: 2013
IMONITOR Best Consumer Apps: 2012
BSME Art Director of the Year 2011
SPD Cover of the Year Merit Award: 2011